Monday, 16 February 2009

Identities Research - Websites


I found a website from Toyota called virtual test drive. The website is to advertise/promote their new car model the IQ. This is done by offering the customer the ability to text drive the car on the internet. The concept of being able to test drive a car interested me.



When I opened the site I was given different menu options to choose from, each one was a different kind of test drive for the car. Each menu option led to a track where I used the direction keys to drive around the track and complete different tasks based on the option chosen. The handling wasn’t the best as only the keyboard direction keys could be used, giving the car a rigid feel; it either turned or went straight!



The website itself doesn’t really make the car look that good, it looks rather boxy and a bit plain, and not the best advert for the car! The idea of letting a customer have a virtual test drive is quite good though and if done to a higher standard it could be very effective.


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