Monday, 16 February 2009

Identities Research - Websites


The next site I looked at was the Talk to Frank Website. The aim of this website is to inform people about the effects that Cocaine can have on a person. This site is based on the recent TV Ad campaign on Cocaine.

It is set in a basement. Each area of the basement is interactive meaning the user can navigate around the basement selected different objects. Each object has a different effect that cocaine has on a person who takes it. For each effect there is an interactive ‘game’ which lets the user find out information about cocaine and also what it does to a specific body part.

My two favourite interactive games involved a heart and also snorting lines of cocaine. The heart game consists of a heart beating normally in a glass jar, the user then pumps cocaine into the heart and the effects of it are then shown by it beating faster and faster till it eventually explodes. The other game is about the purity of cocaine. The mouse is transformed into a rolled up piece of paper, the user then drags it down a line of cocaine and is informed about its purity and how much other bad stuff is in it.

The website is really informative and I think will open people’s eyes to the bad effects of cocaine. The site had a high level of interactivity which makes navigating the website quite fun. The little side games on each object will interest the user and will make them read about the harmful effects.

The website is very well organised and is also structured well as the website is viewed in a specific order. The user can replay the games as many times as they want. The site is sticking with FRANKS image well. Talk to Frank has always been seen as an informative source rather than telling you what and what not to do, this site sticks with this by simply informing and not preaching.

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