Identities Research - Websites

Another site I went on was Coke Zero Dance Hero. This is to promote/advertise the Coke Zero soft drink. The game is based on a dance off between two different characters, an eyeball and a tongue. At the start you are asked to select which character you want to be, I chose the tongue.

When the game actually starts circles pop up on the screen displaying a number, these circles must be pressed in the correct order for your character to do the dance correctly. The better and faster you are at clicking the circles the better score you get and the better the dance is.

At the bottom of the screen there is a green bar that moves to whichever side is doing the better dance, for example if the tongue is doing better then the more green that characters bar is.

As for advertising the product I don’t think the website has much affect. I don’t feel compelled to go out and buy some coke zero after playing the game. I think the website has been created with not the intention of marketing the product but to make the coke website itself more worth a visit. Websites for companies advertising food and drink are never that entertaining so this game adds something extra to it.