Identities Research - Websites

I went onto the FWA (Favourite Website Awards) and looked at some of the different websites on there. The first one that jumped out at me was the FIFA 09 site. This website is to advertise/promote the video game. The release of each new game in the FIFA franchise is widely anticipated among the gaming world and always has to compete with its rival Pro Evolution Soccer (PES).

The website involves two different football matches involving four different teams, the teams are Manchester United, Shalke 04, Lyon and Real Madrid. The teams have been chosen to cover the largest fan base possible.

When the website loads up you are asked to choose which match you want to watch and also what team you support. Then you are shown the game from your chosen team’s perspective. The game is shown on a big screen in front of the teams ‘fans’ and is played out on the FIFA 09 football game. As expected the match is drawn to avoid any bias.

This website isn’t that interactive, there’s not much the user can do or explore, and they just pick a team and watch a game played on FIFA 09! The only interactive part of the website is after the game has been played and you can view different features of the game.

The content of the website is well organised however and is relevant to the product the company is advertising. Anyone who likes the FIFA games will probably be interested in the website, especially fans of the teams that are involved. The website is also easy to use with only a few buttons that need pressing, however this makes the interactivity not very good.