The first non-web designer i have chosen to look at is Jonathan Ive. Jonathan Ive is the Senior Vice President of Industrial Design at Apple Computers. Ive has become internationally famous for his designs for the iMac, PowerBook G4, MacBook, MacBook Pro and most famously the iPod and the iPhone.
Ive has gone through different design stages while being at Apple. These are translucency, colours, minimalism and dark aluminium. Ives designs during these different stages have really moved with the times. From the late nineties when he designed the Bondi-Blue iMac to 2008 where he was responsible for the design of the MacBook Air.
What i like about Jonathan Ive is the sheer simplicity of the majority of his designs. He likes to use clean, straight lines and doesn't over complicate his designs. There is only colour used occasionally, as with the iMac and the coloured iPods. However, more recently his designs have been based on just using the metal colours.
My favourite Jonathan Ive design is the iPod Touch. I think it is the best iPod that has been made and is the single best designed product that i have ever owned.
Ive has really shown how effective keeping your designs simple. Ive was one of my main influences when studying both GCSE Design and A-Level. I tried keeping my designs simple and stylish. I hope i can take more influence from Ive in future work.
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