This is Kanye Wests’ official site. When you first open the website you are greeted with a welcome page, it has many different TV screens which you cannot click on. The only button you can press is ‘ENTER’. Once you have entered the site on the same computer for the second time this page is left out and you travel straight to the ‘City’ page.
The thing I like about this page is the choice of colours. The designers have chosen to use bright colours that really stand off the page and make the whole thing look very appealing. The site uses mainly bright pink, mixed with blues, yellows and reds.
When moving the mouse around the website you move around the City, it moves from left to right showing different buildings and structures which then link to different parts of the websites. When you stop and hover over each object the movement stop and a pop-up is displayed telling the viewer where the link goes.
The site is constantly flashing and there are objects moving round the screen at all times making the viewers eyes wander around the screen looking at all the different parts of it.
There are two main parts of the website. Being a hip-hop artist the biggest part of the site is the music section. On this section the user can look through the different albums Kanye has released and also listen to and buy any of the music on these albums. This is presented in a traditional jukebox style format. When you click on the different parts of the jukebox the album covers are displayed and can be navigated.
The other main part of the website is the online store. This part is divided into 3 main sections, these are Book, Music and Merchandise. These 3 sections are displayed in 3 different towers, getting larger from the back of the page.
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